Addroid.
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Addroid is both an ad unit format and a web-based platform for building ad units. Their patent-pending ad units deliver full motion video or animations with auto-play, click-for-sound, and extended video on click. In that context they wanted to communicate that their ad builder and units are unique to today's media market by creating a interesting web experiment, yet with a clear statement, and that their forward-thinking technology works cross platform, unlike the other static fallback formats other vendors currently offer.
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