My brief was to storyboard and design the graphics for an animation that communicated in a clean and simple entertaining way the pioneering new DAX platform and how it will transform the digital advertising market.
For the first time DAX gives advertisers a single buying point to access the biggest digital music brands across connected mobile devices. It offers brands access to more than 30 premium digital music platforms including Spotify, Blinkbox, Mixcloud, audioboo, as well as both the entire Bauer and Global radio portfolios.
For this project, I took a complex concept and broke it down into an easy to understand design narrative.
I also took on the role of director, working closely with an animator to bring alive my designs, and also with Global's music team to select a soundtrack that complemented my visuals - resulting in a dynamic final package.
VIDEO: Watch the animation I art directed for Global's pioneering DAX platform
Stills from the final render