A 100% real Number 50, built up from iconic objects and brands from the last 50 years in Spain.
 
In this campaign for Bankia Spanish Bank, they say thanks to advertisers with this visual full of recognizable elements from past decaded along with tools that are used in the creative process and media.
 
This self-referential ad was patiently constructed after having photographed every element individually to compose a sketch and have a starting point for the shooting. Check out behind the scenes video!
Crops
Selection of props photographed separately for a sketch precomposition
Credits:
 
Client: Bankia
Agency: Publicis
Photography: Paloma Rincón
Art Direction: Serial Cut
Props: Mario Ville
Produced by: The Mushroom Co.
Making of video: Alejandro Cascallana
Bankia 50
434
5,746
17
Published:

Bankia 50

A 100% real Number 50, built up from iconic objects and brands from the last 50 years in Spain. In this campaign for Bankia Spanish Bank, they sa Read More
434
5,746
17
Published: