The 3rd Société for Renault SA I had part in had a much more gritty feel to it. It dealt with winning, and doing so whatever it takes. Creative inspiration for this elevated newsletter in the form of an online publication, came from all sporting competition, genes, dreams and the meanness it takes to pursue them. I used lots of gold and dirt, and focused on sporting prowess and the discipline, blood, sweat and tears it demands. What drives us forward?