D&AD X WWF
Brief set by WWF for D&AD New Blood Competition 2015
How to inspire the young generation that we have an impact on the planet and it's health,
we need the planet and the planet needs us.
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We have created an intergrated campaign consisting posters, a dedicated website,
and game booths where people can directly interact with the WWF crew
and take action and donate in a fun way to help the planet.
The posters serve as reminder to people of what might become of the planet if people wouldn't start to care about the planet. Irony is also used between the photo and the slogan as an emphasis for the message.
The posters would have QR codes that redirects people to a special WWF website that contains a map to help them find the nearest game booth.
These game booths aims to attract a larger group of audience due to the fun nature of the games. The aim of the game is to 'save' the animals by shooting at these painted toy animals to reveal their true colours. This acts as a symbolism because through these games WWF will donate money for the preservation of wildlife for every animal that is cleaned up by the people.
Game Booths
Water Guns
for shooting the toy animals with water
Bear
Chimpanzee
Rhinoceros
Project created by: Dea Christabella, Felicia Eleazar, Gianni Efendy, Surya Cahya, Velisia Sianata
