Share a Wave and Win
Contest Site
Contest Site
Courtesy is contagious. That was the message we were tasked to communicate for ICBC. As a continuation of a larger campaign we created a contest microsite that allowed drivers to share a courteous story from the road and plot where it happend on a map. Also a tips section was created with the characters from the tv spot and presented as "courtesy central".
See the site here
See the site here
ICBC content was created by Wasserman + Partners Advertising Inc.
