Together with PR agency Porter Novelli, Proximity Canada created a live event to promote HP's ePrint mobile printing technology.
Case Study
I was part of the creative team at Proximity Canada who conceptualized and created the look/feel for this event. We created online ads, an identity on YouTube, Facebook and a mobile landing page. I wrote all the copy as well as writing the teaser and trailer videos and I worked with director Eric Appel and comic Rob Riggle to bring them to life. So far this has netted 2 Silvers at the DMAs, and a Bronze CMA and it helped Proximity Canada win Digital Agency of the Year 2011 for Strategy Magazine, and ADCC Interactive Agency of the Year.
I was part of the creative team at Proximity Canada who conceptualized and created the look/feel for this event. We created online ads, an identity on YouTube, Facebook and a mobile landing page. I wrote all the copy as well as writing the teaser and trailer videos and I worked with director Eric Appel and comic Rob Riggle to bring them to life. So far this has netted 2 Silvers at the DMAs, and a Bronze CMA and it helped Proximity Canada win Digital Agency of the Year 2011 for Strategy Magazine, and ADCC Interactive Agency of the Year.
