MIU Creative Cuisine/ Brand identity

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MIU秘团/ 品牌形象

之间设计出品

MIU秘团以创意米团为主体餐点，辅以特色咖啡茶饮、精致甜品，是一个充满活力和创造力的都市时尚餐饮品牌。

健康的美食不是源于各种调料，而是来自食材本身的味道，MIU秘团在东方饭团“法自然”的基础上，融合西方传统饭团的特点，以不同时令食材与优质米结合创造出不同口味和样式的米团，丰富了米饭的呈现方式。

我们以米字格为主体依据，创作出不同的米字图形，从而得到一个灵活、具有多变性的logo形态。

MIU Creative Cuisine/ Brand identity

MIU based on creative rice dishes, complemented by specialty coffee, tea and delicate desserts. MIU is a vibrant and creative urban fashionable food and beverage brands.

Healthy food does not proceed by a variety of spices, but by the taste of the food itself. MIU not only based on the essence of Eastern rice ball emulating nature, but also made the fusion of Western traditional rice ball. Seasonable ingredients and high-quality rice combined to create different tastes and style of rice ball, it also enrich the presentation of rice ball.

We take the shape of the word‘米’to create the guidelines in order to create more ‘米’shape graphics. Then we get the result of a flexible and changeable logo.