This is project of graphic identity for a tamarind popsicle, a very traditional candy. The client wanted to introduce this mexican product to the foreign market. The origin of the name Diablito Maldito comes up from the folklore and the trickery that the mexican culture has of the figure of the devil and the relationship with the chili, so this is how we develop the graphic identity and the illustration of a devil with a modern and fresh style. The pallet of colors are black and red to make it strident. It has a grunge style to appeal a young market.