I was asked and excited to accept the opportunity to design for friends running for our University's Student Government President and Vice President positions. My clients wanted to have a really simple and clean design to go with their really simple slogan, "You Are SGA." Their campaign centered around the idea that the student body would lead the President and Vice President to act, not the other way around. They also wanted to help students find their niche on campus and use their talents to interact with others and join organizations to increase the sense of Cedarville's community.
I developed the really simple mark directly below with the several variations used on different marketing materials on the web, shirts, and poster designs. Matt and Kristen were the running mates so I wanted to use their innitials as a signature for them, but I also wanted to include the idea that their campaign is not just a duo, but the two of them plus the unified student body which is represented in the highlighted one. They also wanted a symbol to represent their idea of connectivity and also be used to emphasize their four pillars, so I created the diamond design which has four smaller points connected to one larger diamond or goal.
Below are two different posters that were placed over the Student Center during the campaign. The first is the logo turned into a poster and showcasing the four pillars and the connected center. There were several of these posters and each one had different students in the black and white frames. The photos were sent in from the students who supported the campain. The second is the canidates themselves with a short bio that helps the students know a little about the goals and focuses and personalities of Matt and Kristen.
T-shirts were sold to those who wanted to support the canidates and promote their beliefs.
I also created several elements and designs for social media where most of the ideas and promotions were displayed and communicated.
And after all that hard work, I'm happy to say that Matt and Kristen will be Cedarville University's SGA President and Vice President next year, but really the students are SGA.
•Photos of canidates were taken by Alex Jones.