Annual Report 2013/14 // Danish Crown

Creative ZOO was tasked with visualizing the Danish Crown Annual Report for 2013/14, which should signal transparency, openness and reliability. 

With a low budget and a tight schedule, it required creative and unconventional thinking.

Transparent result
The project was thought through to the smallest detail in design, colors and materials. The annual report is designed as a book without a cover, which represents transparency. 

The recurring and continuous colors are used to create coherence between the various parts of the annual report and are also part of the company's everyday life. Everything is carefully selected and of the best quality - from graphic design to the pre-printed edition.


The results of the various elements of the annual report create coherence and make it an extraordinary, ambitious and unique annual report.






The annual report consists of

Practical brochure, which presents the numbers,
a book, which is the annual report itself


“The theme of this year’s annual report is transparency, openness and reliability.
These terms are all closely connected to food production. However, not many
companies live up to it. At Danish Crown we believe we do.” 
Anne Villemoes, tidligere VP Group Communications Danish Crown



It’s All About Numbers

The Annual Report Numbers is a very important part of the overall assignment.

It's designed to be both stylistically and visually linked to the annual report.
All the tables are made in Adobe InCopy and it gave great flexibility for the customer.



Annual Report 2013/14 // Danish Crown
121
4,808
3
Published:

Annual Report 2013/14 // Danish Crown

UK // Annual Report 2013/14 // It's all about food // Danish Crown. The two volumes are held together in an assembly box. It serves both as a shi Read More
121
4,808
3
Published:

Tools