With a low budget and a tight schedule, it required creative and unconventional thinking.
Transparent result
The project was thought through to the smallest detail in design, colors and materials. The annual report is designed as a book without a cover, which represents transparency.
The recurring and continuous colors are used to create coherence between the various parts of the annual report and are also part of the company's everyday life. Everything is carefully selected and of the best quality - from graphic design to the pre-printed edition.
The recurring and continuous colors are used to create coherence between the various parts of the annual report and are also part of the company's everyday life. Everything is carefully selected and of the best quality - from graphic design to the pre-printed edition.
The results of the various elements of the annual report create coherence and make it an extraordinary, ambitious and unique annual report.
The annual report consists of
Practical brochure, which presents the numbers,
a book, which is the annual report itself
Practical brochure, which presents the numbers,
a book, which is the annual report itself
“The theme of this year’s annual report is transparency, openness and reliability.
These terms are all closely connected to food production. However, not many
companies live up to it. At Danish Crown we believe we do.”
These terms are all closely connected to food production. However, not many
companies live up to it. At Danish Crown we believe we do.”
Anne Villemoes, tidligere VP Group Communications Danish Crown
It’s All About Numbers
The Annual Report Numbers is a very important part of the overall assignment.
It's designed to be both stylistically and visually linked to the annual report.
All the tables are made in Adobe InCopy and it gave great flexibility for the customer.
