20-35 Men/Women who have parents (Dads) with poor navigation skills.
Driving with your parents can be stressful and unsettling when they have little or no navigational skills.
Convince Target Audience that Garmin offers the simplest solution to parents with no internal compass.
Help Dad's sense of direction without hurting his sense of pride.
Reasons to Believe:
Garmin navigational GPS are simple point, touch, and drive.