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    For this project, I was asked to create a visual identity of the brand Chez Mayumi. Daniela, the owner of the brand, makes unique objects with a … Read More
    For this project, I was asked to create a visual identity of the brand Chez Mayumi. Daniela, the owner of the brand, makes unique objects with a lot of love, care and attention. So her brand needs to have the same approach: made with love. So that's what I tried to show with this hand lettering logo. I hope you all enjoy going trough my process. Read Less
    Published:
Como é bom fazer parte de projetos que a gente acredita. Fui convocada pra fazer a identidade visual da marca Chez Mayumi, uma marca que faz handmade delicadezas em papel e em tecido.
A ideia era fazer para a marca um logo que trouxesse um pouco de feminilidade, que fosse divertido e que demonstrasse o amor com que os produtos são confeccionados. O monograma chegou para acompanhar a partir da necessidade de redução máxima para uso em pequenas e delicadas etiquetas. Abaixo eu mostro cada etapa do processo de criação, desde a seleção de um mood board até as aplicações finais.
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It is so good to be part of projects that we believe. I was asked to create the brand identity of Chez Mayumi. A brand that makes handmade goodies with paper and fabric. 
The idea was to bring to the logo a bit of feminility, fun and demonstrate the love which the products are made. The monogram was created from the need to maximum reduction for use in small and delicate labels. Below I show each step of my creation process, from the selection of a mood board to the final applications.
Os esboços foram feitos à mão com um brush pen | Sketches handmade with a brush pen
Obrigada!
 
Thanks!