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    Create 3 Print ads for a SubZero campaign for the Pro 48 Refrigerator
    Published:
Creative Brief
Product:
Subzero's Pro 48 Refrigerator

Target Audience:
30-50 upper/middle working class.

Consumer Insight:
A Refrigerator is normally seen as your average household, kitchen appliance.

Product Description:
The Pro 48 Refrigerator by Subzero is a beautiful innovation in the world of food storage, that showcases your food while you store.

Concept:
Spoil your food.

Reasons to Believe:
The Pro 48 is designed with beauty, elegance, and functionality in mind.
The gallery window displays/stores your food in a more luxurious manner.
Copywriter: Reed Sullivan  Art Direction: Reed Sullivan
PRINT
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.