Francfranc is a brand provides customers an extensive lineup with home furnishing products and stylish while practical design items in seasonal including different kinds of candle sets. However, the prices of their normal candle sets are much higher than their competitors and some one may think it is not worthy. Thus, my job is to make them standout and become worthier than the others through redesigning the package.
In this season, they got a tagline “Life is _________.” for all their products. Thus, I created a tagline for the seasonal candle set with snow, vanilla and honey flavors which is “Life is Imagination.” The design is also the combination of the candle holder and package. To create the imagination of the candles’ flavors with showing the big picture to the customers. Three scenes of different countries would be replicated which are representing three flavors. To cohere with the style of this Japanese brand with western culture, I picked Japan to represent the snow flavor, Italy to represent the vanilla ice-cream flavor and France to represent the honey flavor.