TVC commercial KUN Love'n Farm
by JWT Vietnam and Stardust studio
StudioKun had a very lucky opportunity from JWT Vietnam to create a character set and concept for IDP, one of Vietnam's largest diary companies, which produce a new campaign for children's ready-to-drink dairy named KUN from Love'n Farm! You can see the TVC commercial by StarDust studio and the whole campaign run by amazing team from JWT Vietnam.
The brand name 'KUN', which is a straight phonetic rendering of the way Vietnamese kids actually pronounce the word "cool", The base concept of those character is the Superfarmers, a superhero family of four who live on Love'in Farm. Three powerful villains continually try to destroy Love'in Farm, to prevent Vietnamese children from drinking fresh KUN milk, and growing stronger and smarter. Big Daddy - Superhuman and Strength , Beautiful mom - Superfly and zipping in flight also passion in fashion , The boy Chop Chop - fast like lighting and the baby girl - she can speak with nature. Here you can see the developing process of both TVC animation and developed into the version on the package.
Package design by JWT Vietnam
_____________________________________________________________________________________
Those characters developed for TVC commercial and then we bring all of them to character styles for matching with the package of the box of milk. You can see some process and the final result here!
_____________________________________________________________________________________
Exploration character style
Final Sketch
Final Design for all characters
_____________________________________________________________________________________
Thank you and hope you enjoy!
All artwork copyright IDP - Love'n Farm
All design directed by JWT Vietnam
Special Thanks
Head of Production MaiThao Nguyen
To follow more EP - TVC from KUN
you can follow facebook Love'n Farm