Brand dseign and strategy for a new women´s Toyota car.
Briefing: economic, low range. It isn´t a car for women, it´s a women´s car.
It attacks the cliché " the car is for men". Any car or motor will never be femenine, so the women are looking for other qualities now.
It´s a positive fight between men and woman and their vehicles. The car is seen as a reflect of the personality and social life.
So, here is...
Briefing: economic, low range. It isn´t a car for women, it´s a women´s car.
It attacks the cliché " the car is for men". Any car or motor will never be femenine, so the women are looking for other qualities now.
It´s a positive fight between men and woman and their vehicles. The car is seen as a reflect of the personality and social life.
So, here is...
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