Tikkurila actively markets its products to retailers, consumers, painting contractors, industrial users and other core actors. Selling of paints is consultative, which emphasizes the importance of both sales and strong brands. Paint brands are typically regional.
Kolorit is a local decorative paint brand in Ukraine, and is also available
in the Moldovian market. The waterborne Kolorit product range includes paints
for indoors and outdoors.
Established in 2002.
Kolorit Professional Line is an environmental paint, specially designed
for professional painters.
