We didn’t intend to design a new tile pattern. It began with a commission for a large-format installation. We sketched, going back and forth to the drawing board. The original installation stalled, but we found ourselves with a beautiful and dramatic tile pattern we thought would help people see tile differently. Unconstrained by traditional product development schedules, we produced something we were proud of — but only when it felt right, not when someone else’s model told us so. Staying loose, with the ability to mobilize quickly, means we take full advantage of the creative muse.