The Toyota stand at the North American International Auto Show in 2009 was the backdrop for the launch of the all new 2010 Prius - a redesign of the hybrid car that started it all. The overall brand experience was supported by unique tactile engagements and digital interactives that supported the HSD technology in a way to actively drive consumer understanding and opinion. Engagements included The Prius Experience, a unique digital interactive inspired by the bridge of the starship Enterprise and feature a unique "body input" mechanism with haptic feedback to create a very visceral experience for guests. Supporting HSD engagements included the Regenerate Story Pods, Prius Plug-in display, and the FCV cut-body. A photo engagement supporting Toyota's entrance into NASCAR featured the FanDangler, allowing guests to push and share content to their social network of choice.
Photo Credits: Kathryn Rapier /
Toyota NAIAS 2009