Commercial laundry equipment company Huebsch was coming out with new design upgrades for their machines. The modern updates came in three designs — Citron, Cityscape and Slate — that would allow laundromat owners to redesign their store in whichever style best fit their personality. To launch the new updates, we started by creating a design book that featured smart, engaging headlines, inspiring copy and a contemporary look with large images and plenty of white space.
 
Based on the look and feel of the design book, a video was created to engage the target audience at the 2015 Clean Show — the laundry industry's biggest trade show. I created quick, smart copy that we paired with the new clean look and ultra-modern music to reflect the contemporary evolution of today's laundromats. 

This video was created as an entry into the 2015 BMA Awards, and it flips you through the pages of the design book.

(In case you were wondering, the book won an Excellence Award in its category.)

To get laundromat owners excited about the design possibilities, we developed a spring promotional campaign. At the core of the campaign was a landing page with all the details of the promotion and the chance to get the new design upgrades for free. We complemented it with banner ads that drove the target audience to the landing page; then, we hijacked the Huebsch.com site with a message that would pop up when visitors "entered" the site, ensuring we'd grab their attention and spark their imagination.