YAHOO MAPS
OVERVIEW

My Role
Responsible for Yahoo Maps end-to-end experience, participated in the entire product lifecycle: ideation, planning, user research, design, presentation to stakeholders, specification and further iteration. As the Yahoo Maps Lead UX Designer, I worked closely with design and product management, research, engineering, and QA teams.

The Challenge
Transform an outdated, US and desktop-based only web application into a modern and robust product experience across devices, reaching millions of users daily.

Business Goals
Build a competitive product, by bringing intuitiveness and familiarity, experience and performance enhancement. Developed mobile and tablet versions to create a consistent experience across 3 screens, expand reach to international markets.

Users Goals
Yahoo Maps reaches various demographics who have a common goal of searching for locations, specific addresses, businesses information, venues, multi-modal directions, traffic and street-level view. The user base is mostly constituted by Yahoo users who are loyal to the brand with the opportunity to expand to other audiences.
 
PROCESS
Yahoo Maps Original State
Outdated, desktop-based and US market only.
Planning and Research
Mapping research to the requirements of Yahoo Maps helped shape the concept to be an easy and efficient way to lookup for locations, venues and business as well street view, directions, terrain and much more.
Competitive Analysis
Competitor space was analyzed to get a broad idea about user needs, behaviors, stickiness of the products, and the motivations behind the use of such web application.
Ideation / Wireframes
Prototyping

I used InVision App to create hi-fi mocks to be presented to the design team in order to get a more accurate review. After iterating from feedback the refined prototype was key to provide a clear idea of the interaction model to engineering.
Specs & Deliverables
Due to the complexity inherent from the interaction model and dynamic within Maps, it was required a different approach in the design process: to first develop a candidate in order to get a more accurate and realistic feedback from the users.

User Testing

There were two types of user testing that were applied according to the type of devices and features that we were willing to test. Mobile maps were majorly tested at our in-house labs and Venue Maps (a special feature that let the user explore inside venues like shopping centers, stadiums, theaters etc…) were a field user test, both led by the UX researcher and supported by the design team.
Approval Process and GA Launch
After iterating from user testing findings, I've created hi-fidelity mockups to be presented to VP, Product and Engineering Management in order to get approval for general audience (G.A.) launch.