Transform an outdated, US and desktop-based only web application into a modern and robust product experience across devices, reaching millions of users daily.
Build a competitive product, by bringing intuitiveness and familiarity, experience and performance enhancement. Developed mobile and tablet versions to create a consistent experience across 3 screens, expand reach to international markets.
Yahoo Maps reaches various demographics who have a common goal of searching for locations, specific addresses, businesses information, venues, multi-modal directions, traffic and street-level view. The user base is mostly constituted by Yahoo users who are loyal to the brand with the opportunity to expand to other audiences.