Sainsbury's #BadJokeMonday
THE BRIEF
#BadJokeMonday is all I have to say. In 2014, Sainsbury's were looking to engage their audiences on social media through a bit o' good, clean quality fun. Thus the hashtag #BadJokeMonday was born, featuring an array of puns such as "What’s left after an explosion at the cheese factory? — De-brie." and "What do you call a peanut in space? —An astro-nut."
THE SOLUTION
This was a fantastic opportunity to employ my illustration skills to bring the cheesy jokes to life on Sainsbury's Twitter page. Working in my favourite purposefully naïve yet playful style, I created accompanying illustrations for each week's cracker. The result is an ever-growing series of charming vignettes as well as increased social media engagement throughout the duration of the campaign.
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YEARS: 2014–2016
CLIENT: SAINSBURY'S
TAGS: ILLUSTRATION, SOCIAL MEDIA
CLIENT: SAINSBURY'S
TAGS: ILLUSTRATION, SOCIAL MEDIA
What's the most dangerous fruit in the arctic? The polar pear!
What do you call a pea with a long face? Grump-pea.
Why did the banana go out with the prune? Because it couldn’t get a date.
What is the laziest carbohydrate? A couch potato.
What’s left after an explosion at the cheese factory? De-brie.
Why do bananas wear suntan lotion? Because they peel easily.
What’s round, white and giggles? A tickled onion!
What’s green and sings? Elvis Parsley.
Which fruity desert can’t help being silly? A raspberry fool.
”Doctor, doctor, I think I’m turning into a strawberry!” “I’ve got cream for that!”
Which animal loves to BBQ the most? A g’rilla.
How do frozen vegetables like to travel? On an icycle.
What do you call a peanut in space? An astro-nut.
What’s the fastest vegetable? A runner bean!
What’s a scarecrow’s favourite fruit? A straw-berry!
How do you make an ice cream milk shake? Give it a scare!
What do you call a fake noodle? An impasta.
What’s a DJs favourite vegetable? Beets!
How do you make fruit punch? You give it boxing lessons!
