A Taste Of Whole Foods: Whole Foods Market
MULTI-PLATFORM BRAND STORYTELLING
MULTI-PLATFORM BRAND STORYTELLING
OPPORTUNITY
Whole Foods Market found that customers crowding its aisles had very little knowledge of the brand’s heritage. They wanted their story told.
THE IDEA
What I discovered was a brand rich instories – from Whole Foods’ employees, to the ranchers, farmers, and artisans whose products are sold in their stores. These were the stories told in print,and relayed via in-store video and radio.
Whole Foods Market found that customers crowding its aisles had very little knowledge of the brand’s heritage. They wanted their story told.
THE IDEA
What I discovered was a brand rich instories – from Whole Foods’ employees, to the ranchers, farmers, and artisans whose products are sold in their stores. These were the stories told in print,and relayed via in-store video and radio.
Full page NSP ads for the Authentic Food Artisan product program.
Magazine campaign featuring WFM customers sharing their secret ingredients.
Screen grab from video shoot
The Whole Foods Story recruitment video
