The objective of the Bermuda 2009 Campaign was to continue building brandequity and drive tourism by appealing to the mid to upper class demographic living along the eastern seaboard of the United States.

To accomplish this, it was imperative to not only execute a campaign that focused on it’s proximity being less than 500 miles away, but to stand out from competitors in an oversaturated market.

What resulted was a visually arresting campaign that exemplified this proximity message by showcasing  how small the world can feel — making Bermuda a quick destination hop “from your world to our world.”