My Donation is a branding campaign to promote awareness about the important message of Organ Donation. The logo was designed to symbolize the giving and receiving associated with the donor and organ recipients. The heart shape was used to illustrate the emotional journeys and the circles were added to show the people involved. The colour choices illustrate the joy and sadness involved with organ donation. My Donation's branding campaign includes a organ donor card, stationary package, and two t-shirts.