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    About

    New Brand / New Frog for el Naturalista International Shoes Brand
    Published:
"Frogs are precious" is the beginning for this rebranding of corporative image for El Naturalista, an international shoes brand. The main goal was to get a "precious frog" more simple, easier to use and of course, best-looking shoes.
 
Main inspiration: the way of representing frogs in the ancient. Back to the roots.
Working process
Hand-stitched
First tests for labelling
The shoes