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    New Brand / New Frog for el Naturalista International Shoes Brand
"Frogs are precious" is the beginning for this rebranding of corporative image for El Naturalista, an international shoes brand. The main goal was to get a "precious frog" more simple, easier to use and of course, best-looking shoes.
Main inspiration: the way of representing frogs in the ancient. Back to the roots.
Working process
First tests for labelling
The shoes