After returning from Tazania, I worked with Juha Jankeri to push forward his business, a network of personal trainers across Finland that helps its customers change their lives for the better.

My work involved helping create a new, concise business plan that involved clearly defining the brand of Tsemppari and its key audience.

 

From this foundational work it was easier for me to construct a new brand image, website and supporting marketing material to create a more focused and forward-oriented service that better attracted customers and improved the franchise quality.