TVC proposal for MACHT car batteries.
A Shaman walks among cars buried in snow, during a heavy winter. He tries to start them with different rituals and embarrassing ceremonies.
We hear from time to time a car engine trying to start, choking. Meanwhile other drivers clean their windows, with their hands freezing. They wait for a miracle. To start. The Shaman dances around a battery totem as a "red skins". One of drivers goes round and round the car, following his instructions and looks at the Shaman to see if he's doing the right move. Suddenly, a car starts at the first key, 2 meters from them. All stop and look mesmerised at the miracle.
Under the car we seeour logo "Macht" (like a trace in the snow) + campaign pay off: "Believe in technology!"
Art Director: Răzvan Patriche