TVC proposal for MACHT car batteries.

A Shaman walks among cars buried in snow, during a heavy winter. He tries to start them with different rituals and embarrassing ceremonies.

We hear from time to time a car engine trying to start, choking. Meanwhile other drivers clean their windows, with their hands freezing. They wait for a miracle. To start. The Shaman dances around a battery totem as a "red skins". One of drivers goes round and round the car, following his instructions and looks at the Shaman to see if he's doing the right move. Suddenly, a car starts at the first key, 2 meters from them. All stop and look mesmerised at the miracle.

Under the car we seeour logo "Macht" (like a trace in the snow) + campaign pay off: "Believe in technology!"

Art Director: Răzvan Patriche

OOH series

We invented a fake Spiritual Protectors of car batteries: Electrolițius in 3 different religions (a latin name adapted from car electrolytes).

A fake site where you can charge your battery online. We asked them to submit a picture with their car battery and then a charging pop-up will show the progress, followed by our demythisation pay off "Believe in technology!".

Radio Spot.

An invented church ceremony for car batteries. In Romania we have morning ceremonies in the Church so we thought why not invent one (and broadcast it on the radio).The ceremony was praising Electrolițius, the Guard of All Batteries.

Fake News on TIMES NEW ROMAN (a prank news with up-to-date subjects)

"Thousands of Believers keep the Non-carbonated Fast hoping that their batteries will recharge spiritually and start their cars!"

Prayer Book & Car Refresher (2 in 1)