This radio ad used a soundscape to show how a night on illegal pills can go from good to bad very quickly.

One of the best ways to ruin a brand's reputation is through a product recall. Our idea was to use this method to ruin the image and brand- Ecstasy.
After all, ecstasy contains dangerous ingredients that people are unaware of when they buy them and don't realize they can cause hazardous consequences such as chronic depression and seizures that make them unsafe for consumption. If this was any other product people paid money for and was found to be faulty, this is what would happen, so we thought. Why not for ecstasy?

Like any recalls we planned to have disposal units. People would be rewarded for anonymously handing over the tablets.