The brand's theme is based solely on the consumer profile I derived from the target market I selected. Sara is a fictional character I created to fit the psychographic and behavioral attributes of the target audience. This consumer profile encapsulates Sara's lifestyle and preferences.
100% recycled paper with soy based inks.
Bivouak
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Bivouak

Bivouak is a fictional brand of women's outdoor apparel company I created. I was tasked with deciding the target market and consumer profile, as Read More
3
75
1
Published:

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