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    Creating an entire brand from scratch in less than 2 days. Not an easy task, eh?
The never-ending battle against underwear gnomes
Shufflewear is the result of intensive 48h at Amsterdam Startup Weekend between 4 complete strangers on July 2011. Startup Weekend, as the name suggests, is a two day challenge of ideating, creating and delivering a small startup company or service from scratch in ad hoc created teams of professionals, academics or enthusiasts.