La Violencia en el NoviazgoĀ
Ā Ā "TOMA EL CONTROL"Ā
Ā Ā "TOMA EL CONTROL"Ā
Agencia:
CHISPITA
Publicidad Efectiva,Ā a la Altura de tus Necesidades...
Intengrantes:
Regina Hauser
Georgina De Coss
Anna Almada
CHISPITA
Publicidad Efectiva,Ā a la Altura de tus Necesidades...
Intengrantes:
Regina Hauser
Georgina De Coss
Anna Almada
CAMPAĆA / CAMPAIGN
La Violencia en el Noviazgo / Violence in Relationships
The campaignĀ reflects theĀ need for peopleĀ to have the freedomĀ to choose their ownĀ actions andĀ preventĀ dating violence.
La Violencia en el Noviazgo / Violence in Relationships
The campaignĀ reflects theĀ need for peopleĀ to have the freedomĀ to choose their ownĀ actions andĀ preventĀ dating violence.
CLIENTE / CLIENT
DICU (DirecciĆ³n de Comunidad Universitaria y Centro para la Solidaridad y la FilantropĆa)
(AddressĀ of University Community andĀ Solidarity andĀ Center forĀ Philanthropy)
DICU (DirecciĆ³n de Comunidad Universitaria y Centro para la Solidaridad y la FilantropĆa)
(AddressĀ of University Community andĀ Solidarity andĀ Center forĀ Philanthropy)
Ā MEDIOS IMPRESOS /Ā PRINTED MEDIA
medios impresos
The campaignĀ will take placeĀ in differentĀ print media, mainlyĀ on buses, in addition to interactive advertising.
medios impresos
The campaignĀ will take placeĀ in differentĀ print media, mainlyĀ on buses, in addition to interactive advertising.
PROBLEMA / PROBLEM
violencia en el noviazgo 75%
The increase inĀ dating violenceĀ has reachedĀ 75% inĀ young mexicanĀ couples.
violencia en el noviazgo 75%
The increase inĀ dating violenceĀ has reachedĀ 75% inĀ young mexicanĀ couples.
BRIEF
Target:
Tono de Voz:
Tone of Voice:
Target:
Tono de Voz:
Tone of Voice:
IDEA
Concepto: Simbolizar la violencia y la manipulaciĆ³n mediante marionetas.
Idea y concientizaciĆ³n
IdeaĀ and awareness
Concepto: Simbolizar la violencia y la manipulaciĆ³n mediante marionetas.
Idea y concientizaciĆ³n
IdeaĀ and awareness
OBJETIVO - META / Ā OBJETIVE GOAL
Concientizarevitar la violencia
To make people awareĀ of the needĀ to live peacefullyĀ in and outĀ of engagement,Ā and help preventĀ violence, withĀ lots of communication.
Concientizarevitar la violencia
To make people awareĀ of the needĀ to live peacefullyĀ in and outĀ of engagement,Ā and help preventĀ violence, withĀ lots of communication.
PROPOSICIĆN / PROPOSITION
diƔlogo
diƔlogo
ThroughĀ dialogue andĀ reasoning, reachĀ agreements to preventĀ dating violence.
RESULTADO / RESULT
CARTEL / POSTER
VersiĆ³n final de Cartel
Final version of Poster
VISTA LATERAL 1 / SIDE VIEW 1
Vista lateral derecho de autobus
Right side view of Bus
VISTA LATERAL 2 / SIDE VIEW 2
Vista lateral izquierdo de autobus
LeftĀ side viewĀ of Bus
LeftĀ side viewĀ of Bus
VISTA POSTERIOR / REAR VIEW
Vista trasera de autobus
Rear view of Bus
GUERRILLA / AMBIENT MEDIAĀ
VersiĆ³n final de Guerrilla
Final versionĀ of Ambient Media
