Jeopsh Naksh Market

•

JEOPSH NAKSH

- Dish For Fish !

The market with second hand dishes, food and various programmes

Purpose

Event to widely inform the brand

We planned an event to inform many people of the new brand, Bright Morning. However we needed differentiated strategy, since there already are various large sized markets.

Market location : small workroom of BRIGHT MORNING

> BRIGHT MORNING?

Concept

- blue & fishing
- Fish = dish (market to fish a dish)
- Play on words

Title

<Jeopsi Naksi>, meaning that fishing a dish, was made and then finally <Jeopsh Naksh>, matching the rhythm of Dish and Fish, was created since there's no problem for Korean to understanding the meaning.

Programme

1. Bowl consignment sale form

To sell the bowls for the seller and replace commission with one of the entrusted bowls and utilize the commission bowl as the loss leader by selling at just one dollar.

2. To recruit food seller

To recruit sellers to sell various foods such as jam, macaroon, granola, farm products, etc.

3. Small mini bar management

The small space of checkout can be used as a mini bar to let visitors enjoy food on the spot.

4. Budding artist's work exhibition

New artist's interaction art which utilized blue, market concept, and dish was installed on the wall.

5. Tour guide program

Guide program was prepared for visitors to look around various famous restaurants and shops around this area, besides market sightseeing.

6. After-party

After-party was planned by receiving application without setting a limit on people, including the members of
this market as seller, customers, local residents, etc.