Concept:

The yellow safety line.

Transformations exhibition is a project about how a city can change overtime. It´s an exhibition where you can say which is your dreamed city and where you can build it.Our project is based in the idea of itineraries in a city map. The city map is the “T”, and the itinerary is the yellow line. This yellow line starts in the brand and goes with you through all the exhibition, indicating how to get around. At the same time this line solves all space requirements, containing the texts, working as a bench, as a counter, containing some brochures…