An entry for the Vice Uk D&AD brief. The challenge was to capture the spirit of the Vice UK series 
'Rule Britannia' in a 15 second ident. 

Raw
Raw is the revelatory doctrine of Rule Britannia conveyed through the removal of layers of imagery and sound. Grime is wiped away from the scenes by hand, symbolic of the down-to-earth realism and integrity of the journalism behind Rule Britannia. The humility and transparent nature of the narratives are implied with subtleties from the Vice logo printed on a transparency to the uncovering of the Union Jack. While the stories of Rule Britannia are hard hitting, the final voice over gives a sense of pride in the next generation of Britons.
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Raw
5
83
1
Published:

Raw

An entry for the Vice Uk D&AD brief. The challenge was to capture the spirit of the Vice UK series 'Rule Britannia' in a 15 second ident.
5
83
1
Published:

Creative Fields