THE CREATIVE PACK | Designer: Paola Ip | Category: Packaging
The simplistic design focuses on the wine’s provenance - Marlborough New Zealand. The pebble cove illustration represents the Marlborough region – this region gives the wine a slight mineral profile due to the unique make-up of the soil. Texture was added to the printed label design by using a spot varnish on the illustration of pebbles. The aesthetic is fresh and vibrant - a clean blue glass bottle was chosen to reinforce the crisp acidity of the product.