The World's Factory
A project on Corporate Identity
A project on Corporate Identity
This was done for a second year project. It was to create a campaign for a country.
The World's Factory - three words, one campaign, involving the world. Where China is discussed about, there are the good points of China manufacturing most of the things in the world with unbelievable efficiency and costing with the bad points where most China manufactured goods comes with a risk and is believed to be hazardous. The objective of the campaign was to rectify the perception of all things made in China is cheap (low quality) to things made in China are actually cheaper due to mass production (economy of scale). Changing that perception is hardly easy. When you need to persuade someone, you need to show prove. Base it on facts and it'll eventually lead them to the clearance of truth. For instance, look around us and you could hardly find anything NOT made in China. And thus that point is what the event is based on.
