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    A complete design program for Against the Grain Theatre, an award-winning Canadian opera company that presents classical music in innovative ways… Read More
    A complete design program for Against the Grain Theatre, an award-winning Canadian opera company that presents classical music in innovative ways and in unusual venues. Read Less
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AGAINST THE GRAIN THEATRE
 
“The future of opera.”
− Alexander Neef, General Director, Canadian Opera Company

Since 2010 award-winning Canadian opera company Against the Grain Theatre has been producing daring re-interpretations of classical repertoire in nontraditional spaces — courtyards, bars, Victorian mansions, wedding halls — and with scaled-back accompaniment, such as a string quartet or piano, to bring out the full force of operatic singing in close quarters. The result? A thrilling, intimate, and unforgettable experience.
 
In 2015 Against the Grain Theatre commissioned Acme to redesign their visual identity, print and digital materials including a new website and creative collateral for two critically-acclaimed shows: Death and Desire and ATG's Messiah.
 

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Formula for the new logo…
Playing with references to wood grain, soundwaves, vinyl grooves and the letterform 'O' (for 'opera') a simple circular device became the seed for infinite variations of 'bent' logomarks — a riff on the fluid nature of the company, which performs unconventional productions in unconventional spaces.
 
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ATG's Messiah / Photo by Darryl Block
Photography by Matt Barnes
Death and Desire / Photo by Darryl Block
Photography by Darryl Block
Death and Desire / Photo by Darryl Block