Ostheopathy and acupuncture are new treatments for most Norwegians. Research on similar clinics showed the importance of having a stronger and more clean graphic design, to be trustworthy and get attention. Therefore our idea was a brochure that stands out, that will get attention, is rememered and creates credibility. In order to achieve that we decided on a visual profile with a clean look, a strict grid and a good balance between photos and text. The photos have the pasient, body and treatment in focus, not their faces, to visualize the clinic as a safe and serious environment.