Piece of Meat 
Brand identity for a Butcher Shop run by women

The aim of the project was to take a controversial topic, in this case the exploitation of the female body, and turn it around. Here, women take femininity to their advantage and use it as a source of power from which to draw in a target. In large, butcher shops are primarily run by men, however, here the tables have turned and a womanly touch has been placed on a small butcher shop.