Lifestyle Fitness is a fitness chain all over the UK, the challenge I was set was to make the gym have more of a luxury look without the luxury price tag as well as promoting more customers through various media. I created a new brand identity for the brand along with a new website and customer experience whilst at the gym. This included free water on arrival at the gym and a service where you have fresh, clean gym clothes every time you go, no need to take them home and wash them yourself and also never forgetting anything. 

The colour scheme was now a more rich red with added gold with a new typeface and icon which was a diamond shape with the ‘L’ and ‘F’ incorporated into it. There was also a small clothing range to kick of the new brand identity in a variety of styles. Still keeping vibrant colours for a gym atmosphere but adding a touch of class to the clothing.

 

The new website had a more contemporary look with the menu bar being on the left hand side a long with a bright, clean look. The website would allow members to join the gym, find their nearest gym, book personal training sections a long with checking out their individual fitness which would come with the new identity. The website would be easier to navigate around with less features scattered all over and an experience that showed the fitness centres off to their best potential. 

 

With the personal progression tracker the fitness member can also see how close they are to reaching their goals and seeing when their next person training session is, this would be linked up to the members phone too through the new Lifestyle Fitness app so they could check this wherever they are. The app would work the same way as the website but with a more personal touch where the user would always be logged in so alerts could be sent to their phone straight away.