FemFresh provide a range of everyday intimate hygiene products, designed especially for women, to help you stay clean and fresh. The idea is that the PH balance of your intimate area is lower than your skin, therefore you shouldn’t use body wash or soap to clean ‘down there’.
Brief: FemFresh wanted to remove the stigma associated with their brand, making it more relevant to a younger audience.
Solution: Get the message out in the open!
Brief: FemFresh wanted to remove the stigma associated with their brand, making it more relevant to a younger audience.
Solution: Get the message out in the open!
This piece won a YCN student award.
The line at the bottom reads: Because the PH of your intimate area is lower than your skin. FemFresh is a gentle and caring way to wash.
