曾經有人用紅色迴紋針換取一棟房子; 也曾經有人用手寫紙板換得陌生人的熱情擁抱。
[Exchange交易方程式] 所傳遞的，是闡述不同形式的交換過程，每個人都能換取心中等值的有形與無形結果。
主視覺的字體設計上，擷取產品部分元素與字母做交換，透過文字的閱讀也同時換得展品的部分資訊，透過視覺設計引起閱覽者對展覽的好奇。在視覺應用上，海報使用連續拼接的方式，呈現不斷交換的延續性，不論從上、下、左、右不同方向拼接，皆可完整拼湊出展覽資訊，同時讓畫面保留完整性。
The key message that we wish to convey at this exhibition is the value of exchange. Exchange is an action of give and take that allows us to obtain items we deem valuable. There was the story of a man obtaining a house through series of exchange that started off with a paperclip; and there are people on the street who receive a hug by giving a hug. Everyone has different values in life; the result of exchange can never fail to amaze you.
For the main visual, we have “exchanged” the words with elements from the product. While reading through the introduction, audiences also receive image of the product. The visual design can trigger interest in this exhibition and it is much more lively than just plain words. The visual display is connected by continuous image stitching, reading it in either direction can still give the audiences the full message we wish to convey.
