Paraguaian Sweet Child O´Mine
Yerba Mate Pajarito is the most traditional yerba mate in Paraguay.After 50 years in market, they launched a mixed new yerba mate, withnatural herbs, because the market is consuming much more composed yerbathan traditional.
To comunicate it, we invited Juan Cancio Barreto, a famous musician inparaguaian folklore music, known as the best requinto player in thecountry (requinto is similar a guitar) to play a modern music: SweetChild O´Mine by Guns & Roses.
This rupture of a folklore artist playing 80´s rock is explain by our product concept "Nothing is more fresh then traying something new"
Yerba Mate Pajarito is the most traditional yerba mate in Paraguay.After 50 years in market, they launched a mixed new yerba mate, withnatural herbs, because the market is consuming much more composed yerbathan traditional.
To comunicate it, we invited Juan Cancio Barreto, a famous musician inparaguaian folklore music, known as the best requinto player in thecountry (requinto is similar a guitar) to play a modern music: SweetChild O´Mine by Guns & Roses.
This rupture of a folklore artist playing 80´s rock is explain by our product concept "Nothing is more fresh then traying something new"
