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    Second visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish… Read More
    Second visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish Guitars, www.relishguitars.com. The concept of the whole series is to address the sex appeal of this young and innovative guitar brand, seeking to revolutionize the electrical guitar market. We chose to produce the image in a combination of Cgi and Studio-Photography, allowing for a lot of freedom in texturing and positioning the envelopes for the background layer, in order to create a huge pile of fan mail. The letters were written by friends and family of the Relish Bros, expressing their love and attraction towards the Guitar "Jane", and then photographed in the studio. Read Less
    Published:
The Most Seductive Guitar Alive
Print ad for Relish Guitars Switzerland, promoting their flagship guitar Jane.
ConceptFrédéric Müller
Client: Relish Brothers AG, Switzerland
CGI / Photography / Retouching: Frédéric Müller
Special thanks to: Luminous Creative Imaging, Netherlands.
Close-ups:
Guitar and background layer of envelopes from fan mail created in CGI.
Additional layer of opened envelopes, cards and hand-written letters, photographed in the studio with the equivalent  light setup as in CGI. 
Visuals used as booth decoration at Frankfurter Musikmesse, April 2015.
Find the first visual of the campaign here: "The Sexiest Guitar Alive"
Find the third visual of the campaign here: "The Most Beloved Guitar Alive"

Special Thanks:

...to Relish Guitars Switzerland for the creative freedom and support. 
www.relishguitars.ch

...to friends at Luminous CI for tips, tricks and your expertise during print finishing.
www.luminous-ci.com
&
...to you, for watching!