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    BRIEF Sainsburys needed a label design for a new range of wines for their established “Taste The Difference” range. The brief required the design… Read More
    BRIEF Sainsburys needed a label design for a new range of wines for their established “Taste The Difference” range. The brief required the design to fit into an already recognised shelf style communicating quality ingredients, authentic products and fabulous taste. SOLUTION The design solutions reference the vineyards, their locations and the types of wine. I was inspired by research into the design language of existing wine labels. Each wine type has its own distinctive look and feel and fits into the existing house style through the use of label architecture, colour and quality icon. Read Less
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