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    BRIEF The brief required the redesign of the Scholl Cracked Heel Cream product to encourage regular re-use. SOLUTION This concept uses premium s… Read More
    BRIEF The brief required the redesign of the Scholl Cracked Heel Cream product to encourage regular re-use. SOLUTION This concept uses premium skin care codes to make the product look less like single-use treatment cream. I replaced the “before and after” image with a single image of clean and healthy-looking feet. I reorganised the pack architecture to reduce clutter and improve legibility. The use of gold suggests premium quality. Read Less
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